WHY BENEFITS COMMS?
EVEN IN GOOD TIMES...benefits are complicated and confusing. Employees often don’t understand the available options, miss opportunities to save money, make uninformed health care decisions, and are stressed about finances. Despite a company's investment in what are often great benefits, its employees can end up frustrated and disengaged. This can cost significantly in terms of productivity, claims costs, missed tax savings and even higher turnover.
As workers and employers all continue to grapple with the unprecedented challenges brought about by the Covid-19 pandemic, clear and consistent communication is more important than ever.
Improving communications can address these problems and help both companies and employees succeed. Reaching out with sincere, clear, action-oriented messages (and cutting the jargon) can help build trust and reduce a lot of the anxiety people are rightfully feeling right now. Strategically choosing the timing and type of communication based on employee needs is another important way to demonstrate your company's dedication to its people. And helping them become smarter benefits consumers pays off for everyone.
Two-thirds (67%) of employees say reading about their benefits is complicated, long or stressful. —Aflac Workforces report
One-third (35%) of employees don't understand, or know nothing about, their health benefits. —Maestro Health survey
Employees are 13x more likely to be engaged when they feel well-informed about matters that are relevant to them. —Alight Workforce Mindset Study
Photo: Susan Ryan Kalina Photography