WHY BENEFITS COMMS?
Benefits are complicated and confusing. Employees often don’t understand the available options, miss opportunities to save money, make uninformed health care decisions, and are stressed about finances. Despite a company's investment in what are often great benefits, their employees can end up frustrated and disengaged. This can cost companies significantly in terms of productivity, claims costs, missed tax savings and even higher turnover.
Improving communications can address these problems and help both companies and employees succeed. Reaching out with clear, action-oriented messages (and cutting the jargon) helps employees become smarter consumers. Strategically choosing the timing and type of communication based on employee needs builds a better relationship between companies and their people.
Two-thirds (67%) of employees say reading about their benefits is complicated, long or stressful. —Aflac Workforces report
One-third (35%) of employees don't understand, or know nothing about, their health benefits. —Maestro Health survey
Employees are 13x more likely to be engaged when they feel well-informed about matters that are relevant to them. —Alight Workforce Mindset Study
Photo: Susan Ryan Kalina Photography