The client featured here is the National Rural Electric Cooperative Association (NRECA), which offers group medical and retirement plans to 900 electric co-ops and approximately 100,000 participants nationwide. These print pieces were designed to educate, provide action-oriented guidance, and develop loyalty among member co-ops and their employees to NRECA benefit programs and its investment management services.

Click on an image to view the entire publication

Consumer Marketing & Education

401(k) Plan Welcome Brochure
Writing, Creative Direction/Brand Management
This brochure was part of a successful outreach campaign to get new 401(k) plan participants more engaged in their own retirement saving and planning in order to make them more effective long-term investors (inserts and other components not shown). 
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Defined Benefit Pension Plan Participant Newsletter
Writing, Editorial Direction
Many employees think of a pension as "just waiting for me"—but this newsletter educates and encourages them to stay actively informed about their benefits.
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Medical Plan Participant Guide
Guides like this encourage medical plan participants to use designated centers of excellence for better-quality (and more cost-efficient) outcomes.
401(k) Plan Participant Newsletter
Writing, Editorial and Creative Direction
To reach 65,000 401(k) plan participants with effective messaging each quarter, Financial Power publishes different newsletter versions tailored by age group.
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Syndicated Financial Education Column
Straight Talk columns were distributed to co-op members for use in their own consumer publications, a potential readership of 40 million.
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Medical Plan Participant Article ("Take a Walk")
Energize readership includes 70,000 medical plan participants and their family members. The newsletter promotes healthy lifestyles along with providing updates on NRECA medical benefits.

B2B Marketing & Education

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External Sales Brochure
Writing, Creative Direction/Brand Management
This brochure focuses on the culture of cooperatives as distinct from the for-profit competition.
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Executive Summary
Writing, Creative Direction
Who wants to read a plain old list of facts? We went with a friendly infographic format instead.
Plan Features Flyer
Writing, Creative Direction
For co-op management seeking to make a decision about a new plan feature, this flyer gives them the skinny in an easy-to-digest format.
Training Brochure for Business Partners
Writing, Brand Management
Co-ops are different from for-profit insurance clients, and this brochure helped a new business partner understand how and why.
External Sales Flyer
Writing, Creative Direction/Brand Management
This flyer was designed to serve as a pre- or post-sales-call summary highlighting several strengths of NRECA plans. 

© 2017 by Rolling Field Communications